Dr. Bilal Ahmad Bhat, Managing Director of Kong Posh Industries (M) Sdn. Bhd., is widely known for his expertise in furniture through Decon Designs, but his passion for one of the world’s most exclusive spices—saffron—runs even deeper. Raised in the saffron-rich region of Kashmir, Bilal has long held saffron as a symbol of purity and wellness, which now lies at the heart of his new venture: Saffron Cottage. Here, Bilal harnesses the power of saffron to promote health and wellbeing, blending tradition with modern wellness solutions.
A Wealth of Wellness
“We grow all our saffron in the fertile fields of Wuyan Pampore, Kashmir. We cultivate it ourselves, ensuring it’s of the highest quality, never sourced from others,” Bilal shares passionately. The saffron produced at Kong Posh is known for its superior aroma (safranal), flavor (picrocrocin), and vibrant color (crocin). Despite its short two-week growing season, saffron offers enduring health and medicinal benefits—a driving force behind Kong Posh’s dive into wellness.
Kong Posh’s first foray into wellness comes through a unique collection of saffron-infused drinks, marking the beginning of a broader lifestyle product range. “Our Sahelwa Healthy Water uses Japanese-treated mineral water infused with a few strands of saffron, transforming the water into something more delicious and beneficial,” Bilal explains. By enhancing the already refreshing taste of mineral water with saffron, Sahelwa offers a daily dose of wellness.
Kong Posh has also introduced a ‘4-in-1’ coffee sachet, combining saffron with coffee, sugar, and creamer for a rich, energizing experience, alongside a Masala Tea that blends traditional herbs with the distinctive saffron spice. “Saffron’s anti-aging, antioxidant properties, and other health benefits are unmatched,” says Bilal. “Our products are designed to leave you feeling revitalized and refreshed. For saffron lovers, the quality is priceless.”
A Cottage Industry of Excellence
Bilal’s relentless pursuit of service and product excellence has brought Kong Posh close to fully realizing the Saffron Cottage brand. Beginning with saffron-infused beverages, the range is set to expand into apparel, fine dining sets, and wellness products like rejuvenating creams—all under the Saffron Cottage umbrella. “We’re aiming to take saffron wellness worldwide, with Malaysia, the Middle East, and China leading our expansion,” Bilal reveals. With the convenience of online delivery and the growing global demand for wellness products, Kong Posh is ready to revolutionize how people experience saffron.
Beyond physical wellness, Kong Posh’s saffron cultivation also nurtures a strong farming community in Kashmir, providing sustainable livelihoods. For Bilal, saffron is a full-circle solution—it enriches both the body and the community. At Kong Posh, the focus is not just on product excellence but also on caring for people, one sip of saffron-infused wellness at a time.